Social Media Marketing los angeles | EG entertainment | Advanced YouTube Tricks

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube’s search functionality, there are a number of options and commands that you can use to enhance your searches within YouTube.
Here’s the complete guide into Youtube advanced search options and operators.

Default YouTube Search Results

By default, Youtube search results are sorted by “relevance” and include all result types (videos, playlists, channels, etc)
There can also be “Featured” videos forced on top of search results which are either popular Spotlight picks or videos coming from Youtube partners.
You can tweak default search results using the tips below:

YouTube Advanced Search Options, Commands & Operators

Youtube offers you to use its built-in filters and sorting options that hide behind “Filter” link:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
As you can see from the screenshot above, you can use the 4 groups of options:
  1. Sorting (by relevance, date, view count and rating);
  2. Date frame (you can see videos which were uploaded today, this week or this month);
  3. Result type (channel, playlist, movie, show or 3D);
  4. Quality (HD, closed captions, long videos, videos from partners, creative commons, live broadcasts)
While the above options are pretty clear, there are two things you may be unaware of:

1. You can switch between search options using commas in your search query

A comma is a less-known way to activate any of the above filters. For example, if you want to see recent Lady Gaga’s video clips in HD, all you need to do is to type: [Lady Gaga, HD]:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
(The trick doesn’t work for sorting options though)

2. Hovering over any filter enables you to quickly de-activate it:

That’s another time-saving tip for active Youtube users. You can change your search options right on hover-over:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Boolean Operators for YouTube Search

Boolean operators are little tricks that work in almost all search engines. For Youtube these are:

1) + operator to force the search results to include your second search phrase.

Example: [lady gaga +madonna]
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

2) – operator to force the search results to omit your second search phrase.

This one turns particularly handy if your search results are flooded with some popular results. Example: [lady gaga -“bad romance”]
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
Likewise, you can force the search results to omit any particular filter, if you use a comma. For example, if you don’t want to see channels in your search results, you can type [your search term, -channel]:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Google’s Search Operators in Youtube

Since Youtube is powered by Google, it’s quite natural they have quite a few search operators in common. There’s a very detailed articles listing Google’s search operators that work in Youtube. The most important search operators include:

1. Force exact match [“search term”]

Youtube’s search results are already quite exact-match-centric, but sometimes all you need to find is your exact phrase. Besides, if you are using any sorting option rather than “Relevance”, you’ll find your search results quite irrelevant. Quotes are there to help:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

2. Force your search terms in the name of the video [intitle:”search term”]

That’s another great way to increase relevance when you are using non-default sorting options:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

3. Substitute any word with the wildcard [*]

Sometime, you don’t have a search term and just want to get the list of random videos. That’s when a wildcard operator helps a lot. For example, you can all current LIVE videos sorted by popularity using [*, live] search plus the “number of views” sorting option:
The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results
Here you go! Quite a few Youtube search tricks to keep you quite busy playing with search results! Please let us know if you are aware of more search options and hacks.
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About Erik Daniel Garcia
EG Entertainment creates experiences that build businesses. Founded by Producer Erik Daniel Garcia, EG entertainment is one of the fastest growing Multimedia Marketing and technology companies based out of Los Angeles and Hollywood. EG Entertainment helps clients build better brands by delivering business results through customer experiences using today's cutting edge technologies. With a demonstrated commitment to innovation, EG entertainment specializes in Video/Film Production, Social Media Marketing, Branding, Website Developement and User Experience. EG Entertainment helps companies build great brands by creating engaging experiences for consumers wherever they live in the digital world. Our marketing and design capabilities, rooted in digital, combine consumer insight, technology and creativity. The result? Consumer experiences that are as dynamic, elegant, and interesting as the people using them. Clients who enjoy customer loyalty, industry recognition, and results. And a Team who thrive on inventing the future. Over the past several years, EG entertainment has helped it's clients lead and innovate. How? By studying users. Maximizing online Video. Deconstructing data. Developing game-changing ideas and redefining how brands connect with people. We understand just what makes the digital sphere so different. So no matter which direction this revolution heads, your business will be ready for whats next... As one of the leading Multimedia Companies based out of Los Angeles and Hollywood, EG entertainment continues to manage and build Multimedia Platforms using the most creativity solutions and technology.

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